All Craft Earns Roofer of the Month recognition from Roofer’s Coffee Shop for February 2026, highlighting smart growth, culture, and disciplined leadership. The podcast features General Manager Jewels DeCorsey discussed smart growth, company culture, communication, and the long-term standards that define our work.
Roofer’s Coffee Shop is an online platform dedicated to discussions within the roofing industry. Through podcasts and professional content, it highlights contractors, manufacturers, and leaders who are shaping how roofing businesses operate.
In February 2026, All Craft Earned Roofer of the Month from Roofer’s Coffee Shop. The designation highlights companies that demonstrate leadership and professionalism within the roofing industry.
During the interview, General Manager Jewels DeCorsey shares insight into how All Craft has grown since its founding in 2011, how the company approaches storm restoration, and why “Built on Trust” is more than a tagline. Listen here: Podcast: All Craft Earns Roofer Of the Month
Our participation provided an opportunity to speak about the operational standards that define All Craft Exteriors.
Like many Midwest contractors, All Craft experienced significant storm-driven growth in recent years. Rapid expansion tested scheduling systems, interdepartmental communication, and quality control processes.
However, rather than pushing forward unchecked, leadership made a deliberate decision to slow down, evaluate internal systems, and invest in people before scaling further.
That decision shaped how All Craft grows today:
Structured processes before expansion
Clear communication between sales and production
Reinforced quality control standards
Leadership development at every level
Growth is not measured only in volume. It is measured in stability.
A major theme of the podcast conversation was company culture.
All Craft empowers team members to make real-time decisions that serve homeowners’ best interests. That ownership mentality eliminates bottlenecks, improves responsiveness, and builds confidence across departments.
As discussed during the interview, success is not defined solely by revenue. Instead, it is defined by accountability, teamwork, and what the team calls “getting caught doing the right thing.”
Culture is not accidental. It is intentional.
Exterior projects are often weather-dependent and material-dependent. Delays happen. Adjustments happen.
The difference is communication.
All Craft emphasizes proactive communication with homeowners, property managers, suppliers, and internal teams. Customers are not expected to understand every detail of the roofing process—that responsibility belongs to the contractor.
Consistency in messaging and transparency in timelines reinforce the trust that defines the company’s reputation.
All Craft Exteriors provides roofing, siding, windows, doors, gutters, and storm restoration services for residential and commercial properties.
The team does not avoid complex or specialty projects. Intricate modifications, structural considerations, and large commercial work require planning and coordination—areas where disciplined process matters most.
Community involvement remains central to All Craft’s long-term vision.
Recent initiatives include donating a roof for a local ambulance garage and encouraging leadership participation in regional boards and community organizations.
The company’s goal is not simply more projects. It is to build a lasting legacy within the communities it serves.
“Built on Trust” reflects operational standards:
Clear communication
Documented warranties
Quality control inspections
Accountability across departments
Being named Roofer of the Month reinforces the importance of structure, culture, and disciplined growth in the roofing industry.
You can listen to the full Roofer’s Coffee Shop podcast episode here:
https://www.rooferscoffeeshop.com/podcast/all-craft-exteriors-2
For homeowners in Rochester, MN looking for roofing, siding, windows, or storm damage repair, All Craft Exteriors remains committed to work that is disciplined, accountable, and built to last.
